Start with the coffee you need.

A focused coffee brief helps connect your roasting or commercial requirements with a relevant sourcing discussion.

1 / Product form and application

Say whether you need green coffee, roasted coffee or another value-added format. Explain whether it is intended for a roasting programme, a brand, hospitality use or distribution.

2 / Origin, species and quality

Include your preferred origin, Arabica or Robusta requirement, target grade and any preparation or sensory criteria. If you are open to alternatives, state which requirements are essential.

3 / Volume and packaging

Specify the amount and unit, preferred pack format and expected purchase frequency. Trial orders and repeat programmes may need different sourcing arrangements.

4 / Destination and timing

Give the receiving country or port, desired delivery window and any required supporting documents. Ask the team to confirm availability and a realistic schedule for the proposed offer.

5 / Evaluate the proposal

Keep the sample, lot reference and agreed specification connected. Review the price basis, delivery responsibilities and offer validity before making a commercial commitment.